Insight
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The Growing Mobile Apps Market and Retail Distribution Channel; The KEY for USER ACQUISITION- The India Way!
As per the recent report by ICRIER and IAMAI, India's App ecosystem is projected to be worth Rs 2000 cr in 2016 with a possibility to generate employment to the tune of 151,230 to 159,010 over the next one year. According to the report, the country is witnessing 100 million downloads per month whereas Smartphone penetration is just 20%, currently.