BTL Promotions in Retail
Below The Line (BTL) promotions are a great way to make your brand heard to your target audience and MagicTel Solutions can get it right for you. Our USP is our retail channel which can be utilised efficiently for shouting out loud about your app and its usage leaving a lasting impression on the mind of the user.
We are already working for some big brands helping them do their promotions through different campaigns according to the nature of the business.
Amazon : MagicTel Solutions carried out target based BTL campaigns for online marketplace app Amazon at Shri Ram College of Commerce (SRCC) targeting students and Metro Park Mall targeting working professionals in the corporate hub, Gurgaon with one key metric to acquire users on shopping app.
OLX : In store advertising campaign was designed for online free classified app to sell and buy pre-owned products - OLX in order to extend its reach to remote areas of Delhi/NCR. Objective was to educate users about app features and engaging them on the app to increase ad postings.
Migme : Experiential marketing campaign & In-store advertising campaign was intended for social entertainment app Migme to create brand and user connect among their TG in Punjab followed by acquiring users on the app. Users were made to get engaged on app during experiential marketing campaign though person-to-person brief about the app features and its in-app contest.
mChamp : Magictel Solutions ran multiple campaigns using On ground promotions, In-store advertising and Engagement marketing strategy for promoting fun contest playing app mChamp (Selfie with celebrity contests) in various states like Delhi, Gujarat, Maharashtra, Bihar and Punjab. Objective was to get playing users on the app.