The Growing Mobile Apps Market and Retail Distribution Channel; The KEY for USER ACQUISITION- The India Way!

As per the recent report by ICRIER and IAMAI, India's App ecosystem is projected to be worth Rs 2000 cr in 2016 with a possibility to generate employment to the tune of 151,230 to 159,010 over the next one year. According to the report, the country is witnessing 100 million downloads per month whereas Smartphone penetration is just 20%, currently. The trend corroborates with the emergence and success of players such as MagicTel Solutions through offline- Retail Distribution Channel giving startups and ecommerce player's Quality User Acquisition across the length and breadth of the country. Acquisition of 400k to 500K unique users per month per app and having registered 20+ Million total app installations through MagicTel's retail channel for its app partners proves that the Retail Distribution Channel for sure is the way going forward for quality USER acquisition. In-store Below The Line Promotions (BTL) also imparts the capability to app partners in giving un-matched user experience directly at the point of mobile handset sale. MagicTel Solution ramps up with 20,000+ Mobile Retail Channel partners on board with 10,000+ anytime active stores across 250+cities in India including Tier 2 & 3 cities and with more than 4 Million+ unique Smartphone users in span of 18-20 months. The data establishes the fact that in India, "The Indian Way" (Offline -Retail Distribution Channel) will have to be looked at more judiciously by app companies for penetration in every nook and corner of the country.